{"id":7988,"date":"2018-02-16T17:22:37","date_gmt":"2018-02-16T17:22:37","guid":{"rendered":"https:\/\/ntf.hu\/?p=7988"},"modified":"2021-04-28T06:01:59","modified_gmt":"2021-04-28T06:01:59","slug":"skala_kope","status":"publish","type":"post","link":"https:\/\/ntf.hu\/index.php\/2018\/02\/16\/skala_kope\/","title":{"rendered":"Sk\u00e1la K\u00f3p\u00e9"},"content":{"rendered":"<p class=\"western\" style=\"text-align: right;\" align=\"justify\"><span style=\"font-size: medium;\"><em><span style=\"font-family: 'Times New Roman', serif;\">T\u00f3th Eszter Zs\u00f3fia<\/span><\/em><\/span><\/p>\n<p class=\"western\" align=\"justify\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\"><em>\u00c9n vagyok a Sk\u00e1la K\u00f3p\u00e9, sz\u00edvem a v\u00e1s\u00e1rl\u00f3k\u00e9!<\/em> \u2013 a K\u00f3p\u00e9 a Sk\u00e1la Coop rekl\u00e1mfigur\u00e1ja volt. Demj\u00e1n S\u00e1ndor v\u00e1llalatbirodalm\u00e1nak rekl\u00e1mfigur\u00e1j\u00e1t Jaronics B\u00e9la, a Sk\u00e1la marketingese alkotta meg. A K\u00f3p\u00e9r\u00f3l k\u00e9sz\u00fclt rekl\u00e1mfilm Sas Istv\u00e1n rendez\u00e9s\u00e9ben 1981-ben a XI. rekl\u00e1mfilmfesztiv\u00e1lon 2. d\u00edjas lett. A zen\u00e9j\u00e9t Ruszn\u00e1k Iv\u00e1n szerezte. \u00dagy t\u0171nik, telital\u00e1lat volt a K\u00f3p\u00e9: ma is megdobogtatja sokak sz\u00edv\u00e9t, kellemes eml\u00e9keket h\u00edv el\u0151. A szocialista id\u0151szak korl\u00e1tozott rekl\u00e1mipar\u00e1ban is telital\u00e1lat.<\/span><\/span><\/p>\n<p align=\"justify\"><div class='code-block code-block-3' style='margin: 8px auto; text-align: center; display: block; clear: both;'>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- baszad\u00e9k -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:inline-block;width:336px;height:280px\"\r\n     data-ad-client=\"ca-pub-7971303320192828\"\r\n     data-ad-slot=\"7992097991\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<\/p>\n<p align=\"justify\"><!--more--><\/p>\n<p>https:\/\/www.youtube.com\/watch?v=eRZP-IgQ53o<\/p>\n<p class=\"western\" align=\"justify\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">A Sk\u00e1la K\u00f3p\u00e9 figura olyan n\u00e9pszer\u0171 lett, hogy gyuf\u00e1sdobozon is szerepelt, kabalafigura k\u00e9sz\u00fclt bel\u0151le, szerepelt trik\u00f3n, <\/span><\/span><span style=\"color: #222222;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">kulcstart\u00f3n, eserny\u0151n, rekl\u00e1mszatyron, fogkef\u00e9n is szerepelt. A Sk\u00e1la Coop \u00e9s a Centrum rivaliz\u00e1lt egym\u00e1ssal, ez\u00e9rt a Centrumh\u00e9tf\u0151re v\u00e1lasz volt a Sk\u00e1la kedd: <em>\u201eMegj\u00f6n a kedve ha v\u00e1r a keddre, mer minden kedden m\u00e1s \u00e9s m\u00e1s kedvezm\u00e9nnyel kedveskedik minden Sk\u00e1la \u00e1ruh\u00e1z\u201d<\/em>\u00a0\u2013 \u00e9nekelte a K\u00f3p\u00e9.<\/span><\/span><\/span><\/p>\n<p class=\"western\" align=\"justify\"><span style=\"color: #222222;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">A budai Sk\u00e1la alapk\u00f6v\u00e9t 1973. november 7-\u00e9n rakt\u00e1k le. F\u0151 vonzerej\u00e9t az adta, hogy skandin\u00e1v, nyugatn\u00e9met, osztr\u00e1k term\u00e9keket is \u00e1rus\u00edtottak, a Hungarocop Sz\u00f6vetkezeti K\u00fclkereskedelmi V\u00e1llalat k\u00f6zvet\u00edt\u00e9s\u00e9vel. A Budai Sk\u00e1l\u00e1t 1976. \u00e1prilis 2-\u00e1n nyitott\u00e1k meg. Gyorsf\u00e9nyk\u00e9pautomata \u00e9s testkozmetika is volt. Az \u00e9lelmiszerr\u00e9szlegen \u00fajdons\u00e1gnak sz\u00e1m\u00edtotta bev\u00e1s\u00e1rl\u00f3kocsi, amelybe 3000 Ft-nyi \u00e1ru f\u00e9rt egyszerre.\u00a0<\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">A h\u00faszezer n\u00e9gyzetm\u00e9teres, h\u00e1romszintes monstrum kilenc oszt\u00e1ly\u00e1n harminc r\u00e9szleget rendeztek be. 250 milli\u00f3 forintos k\u00e9szlettel, nyolcsz\u00e1z dolgoz\u00f3val, 101 p\u00e9nzt\u00e1rral, \u00f6t lifttel, h\u00e1rom mozg\u00f3l\u00e9pcs\u0151vel \u00e9s 74 f\u00e9le szolg\u00e1ltat\u00e1ssal \u00fczemelt \u00f6nkiszolg\u00e1l\u00f3 rendszerben, n\u00e9gy Ft volt egy \u00f3r\u00e1ra a parkol\u00e1s. Az elad\u00f3k minden emeleten m\u00e1s formaruh\u00e1ban \u00e9s n\u00e9vt\u00e1bl\u00e1val v\u00e1rt\u00e1k a vev\u0151ket, ami akkoriban szokatlan volt. Az els\u0151 h\u00e9ten 65 milli\u00f3 forintos forgalmat bonyol\u00edtottak le. A 100. napra \u00f6t milli\u00f3 ember l\u00e1togatott el az \u00fczletkomplexumba. A Sk\u00e1la Metr\u00f3t 1984. \u00e1prilis 28-\u00e1n avatt\u00e1k fel a Nyugati t\u00e9ren.[1]<\/span><\/span><\/span><\/p>\n<p class=\"western\" align=\"justify\"><span style=\"color: #222222;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">1984-t\u0151l a Sk\u00e1la embl\u00e9ma szerepelt a Budapest Honv\u00e9d futballist\u00e1inak mez\u00e9n: <\/span><\/span><\/span><\/p>\n<blockquote>\n<p class=\"western\" align=\"justify\"><span style=\"color: #800000;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">\u201e<\/span><\/span><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">A Bp. Honv\u00e9d egy\u00e9bk\u00e9nt \u00fajabban a <\/span><\/span><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">Sk\u00e1la<\/span><\/span><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\"> c\u00edmer\u00e9vel a mez\u00e9n j\u00e1tszik, nyer \u00e9s t\u00f6r a bajnoks\u00e1g fel\u00e9.<\/span><\/span> <span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">A <\/span><\/span><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">Sk\u00e1la<\/span><\/span><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\"> (\u00e9s vele Demj\u00e1n S\u00e1ndor vez\u00e9r- igazgat\u00f3 az MLSZ eln\u00f6ks\u00e9g\u00e9nek tagja) a Bp. Honv\u00e9dra tett.\u201d <\/span><\/span><\/span><\/p>\n<\/blockquote>\n<p class=\"western\" align=\"justify\"><span style=\"color: #222222;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">(K\u00e9pes Sport 1984.04.10.10. o.)<\/span><\/span><\/span><\/p>\n<p>https:\/\/www.youtube.com\/watch?v=m-mYuVEEJ6g<\/p>\n<p class=\"western\" align=\"justify\"><span style=\"color: #222222;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">A Sk\u00e1la K\u00f3p\u00e9 b\u00e1bfigura filcb\u0151l, 25 cm-es nagys\u00e1gban 134 Ft-ba ker\u00fclt.[2]\u00a0<\/span><\/span><\/span><span style=\"color: #222222;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">Kuczka P\u00e9ter \u00edr\u00f3nak 1984-ben nagyon tetszett a Sk\u00e1la K\u00f3p\u00e9 rekl\u00e1m nyelvi lelem\u00e9nyess\u00e9ge miatt is. Ez a sz\u00f6veg: \u201eIde most ben\u00e9zek, egy-k\u00e9t dolgot kin\u00e9zek, mindj\u00e1rt jobban kin\u00e9zek.\u201d\u00a0<\/span><\/span><\/span><\/p>\n<blockquote>\n<p class=\"western\" align=\"justify\"><span style=\"color: #800000;\"><em><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\"><span style=\"color: #800000;\">\u201eA<\/span> \u201eRekl\u00e1m\u201d-b\u00f3l nekem a <\/span><\/span><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">Sk\u00e1la k\u00f3p\u00e9<\/span><\/span><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\"> tetszik igaz\u00e1n. Ahogy bemegy \u00e9s kij\u00f6n, ben\u00e9z \u00e9s kin\u00e9z, az igaz\u00e1n kiv\u00e1l\u00f3, Ez csak magyarul lehets\u00e9ges. Meg kell v\u00e1ltoztatni egy igek\u00f6t\u0151t \u00e9s minden megv\u00e1ltozik.\u201d[3]<\/span><\/span><\/em><\/span><\/p>\n<\/blockquote>\n<p class=\"western\" align=\"justify\"><span style=\"color: #222222;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">A Sk\u00e1la K\u00f3p\u00e9r\u00f3l aktualiz\u00e1lt rekl\u00e1mfilmeket is k\u00e9sz\u00edtettek, \u00edgy a mexik\u00f3i focivil\u00e1gbajnoks\u00e1gra k\u00e9sz\u00fcl\u0151dve is. Akkor m\u00e9g nem sejtett\u00e9k az irapuat\u00f3i katasztr\u00f3f\u00e1t, 6-0-s veres\u00e9g\u00fcnket a szovjet v\u00e1logatott\u00f3l. \u00cdgy a mexik\u00f3i filmecske a feled\u00e9s hom\u00e1ly\u00e1ba ker\u00fclt: <\/span><\/span><\/span><\/p>\n<blockquote>\n<p class=\"western\" align=\"justify\"><span style=\"color: #800000; font-size: medium;\"><span style=\"font-family: 'Times New Roman', serif;\"><em>\u201e\u00daj szerel\u00e9sben. Mexik\u00f3. \u00c9n vagyok a Mexik\u00f3p\u00e9.Rekl\u00e1mom a Sk\u00e1la Coop-\u00e9. De sz\u00edvem cs\u00fccske most Mexik\u00f3\u00e9. Oll\u00e9.\u201d<\/em><\/span><\/span><\/p>\n<\/blockquote>\n<p class=\"western\" align=\"justify\"><span style=\"color: #222222;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">A rekl\u00e1mnak kar\u00e1csonyi v\u00e1ltozata is k\u00e9sz\u00fclt, amelyben Sk\u00e1la K\u00f3p\u00e9 arra buzd\u00edtotta a v\u00e1s\u00e1rol\u00f3kat, hogy kar\u00e1csonykor, amikor megkapj\u00e1k az aj\u00e1nd\u00e9kot \u2013 mivel egy kicsit \u0151 is benne van \u2013 gondoljanak r\u00e1. <\/span><\/span><\/span><\/p>\n<p class=\"western\" align=\"justify\"><span style=\"color: #222222;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">1988-ban pedig egy rekl\u00e1mfilmben egy\u00fctt szerepelt Pusk\u00e1s \u00d6csi labdar\u00fag\u00f3 a Sk\u00e1la K\u00f3p\u00e9val a nagy\u00e1ruh\u00e1z mozg\u00f3l\u00e9pcs\u0151j\u00e9n.[4] <em>\u201eH\u0171 iden\u00e9zzenek, nem hiszek a szememnek. ki van itt? \u00d6csi, Pusk\u00e1s \u00d6csi a Sk\u00e1l\u00e1ban, Mindj\u00e1rt el is \u00e1julok.\u00d6csik\u00e9m, ha m\u00e1r itt vagy, nem csin\u00e1ln\u00e1l a Sk\u00e1l\u00e1nak egy kis rekl\u00e1mot? \u2013 <\/em><\/span><\/span><\/span><span style=\"color: #222222;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\"><em>Nem, nem rekl\u00e1mr\u00f3l sz\u00f3 sem lehet\u201d\u00a0\u2013<\/em> v\u00e1laszolja Pusk\u00e1s \u00d6csi, majd l\u00e1that\u00f3v\u00e1 v\u00e1lik teljes meleg\u00edt\u0151felszerel\u00e9se Sk\u00e1la-Coop felirattal. Sk\u00e1la K\u00f3p\u00e9 megsz\u00f3lal: \u201e<em>Ez azt\u00e1n nagy k\u00f3p\u00e9.\u201d<\/em> Ez a rekl\u00e1m kifigur\u00e1zza azt a hivatalos elv\u00e1r\u00e1st, hogy a szocialista id\u0151szakban a rekl\u00e1m nem t\u00e1mogatott, csak t\u0171rt volt. A visszaeml\u00e9kez\u00e9sek szerint Pusk\u00e1s \u00d6csi e rekl\u00e1m\u00e9rt p\u00e9nzt nem fogadott el.<\/span><\/span><\/span><\/p>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Pusk\u00e1s \u00d6csi \u00e9s a Sk\u00e1la K\u00f3p\u00e9\" width=\"640\" height=\"480\" src=\"\/\/videa.hu\/player?v=AOE3moPsqH7SKsP3#?secret=aRqYUQVKKJ\" data-secret=\"aRqYUQVKKJ\" frameborder=\"0\"><\/iframe><\/p>\n<p class=\"western\" align=\"justify\"><span style=\"color: #222222;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">1991-ben a Sk\u00e1la 15. sz\u00fclet\u00e9snapj\u00e1n mindent eredeti \u00e1ron adtak: <\/span><\/span><\/span><\/p>\n<blockquote>\n<p class=\"western\" align=\"justify\"><em><span style=\"color: #800000;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">\u201e<\/span><\/span><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">A szombati bev\u00e1s\u00e1rl\u00f3napon a Budapest Nagy\u00e1ruh\u00e1zban, a <\/span><\/span><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">Sk\u00e1la<\/span><\/span><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\"> Metr\u00f3ban \u00e9s a Klauz\u00e1l t\u00e9ri csarnokban k\u00fcl\u00f6nleges meglepet\u00e9s v\u00e1rja a v\u00e1s\u00e1rl\u00f3kat; bizonyos \u00e9lelmiszereket a 15 \u00e9vvel ezel\u0151tti \u00e1ron \u00e1rus\u00edtj\u00e1k. A zsemle 40 fill\u00e9rbe fog ker\u00fclni, egy poh\u00e1r kefirt 2,50-\u00e9rt, tejf\u00f6lt 4,80-\u00e9rt, egy liter tejet 6 forint\u00e9rt, negyed kil\u00f3 t\u00far\u00f3i pedig mind\u00f6ssze 8 forint\u00e9rt v\u00e1s\u00e1rolhatunk.\u201d[5]<\/span><\/span><\/span><\/em><\/p>\n<\/blockquote>\n<p class=\"western\" align=\"justify\"><span style=\"color: #222222;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">2007-ben, amikor a budai Sk\u00e1l\u00e1t lebontott\u00e1k, Komj\u00e1thy \u00c1gi, a Sk\u00e1la arca kez\u00e9ben egy Sk\u00e1la K\u00f3p\u00e9 figur\u00e1val b\u00facs\u00fazott el.[6]\u00a0<\/span><\/span><\/span><span style=\"color: #222222;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">A Sk\u00e1la K\u00f3p\u00e9 pedig a gener\u00e1ci\u00f3s eml\u00e9kezet pozit\u00edv eleme maradt, mind a mai napig. \u00c9s egy film a Sk\u00e1l\u00e1r\u00f3l:<\/span><\/span><\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"SK\u00c1LA 40\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/2lfl-myYx5I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p class=\"western\" align=\"justify\"><span style=\"font-size: medium;\"><strong><span style=\"font-family: 'Times New Roman', serif;\">Visszaeml\u00e9kez\u00e9sek<\/span><\/strong><\/span><\/p>\n<blockquote>\n<p class=\"western\" align=\"justify\"><span style=\"color: #800000;\"><em>\u201e<span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">\u00c9n azt gondolom, hogy a szocializmusb\u00f3l ad\u00f3d\u00f3 m\u00e9rhetetlen ig\u00e9nytelen k\u00f6r\u00fclm\u00e9nyek ellen\u00e9re sokszor kreativit\u00e1ssal \u00e9s meglep\u0151 odafigyel\u00e9ssel, ig\u00e9nyess\u00e9ggel a sz\u0171k lehet\u0151s\u00e9geket siker\u00fclt kompenz\u00e1lni. Ilyen volt a Sk\u00e1la K\u00f3pe is: (Kalm\u00e1r L\u00e1szl\u00f3)<\/span><\/span><\/em><\/span><\/p>\n<p class=\"western\" align=\"justify\"><span style=\"color: #800000;\"><em>\u201e<span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">\u00c9n elolvadtam t\u0151le,.mondjuk sok\u00e1ig nem \u00e9rtettem, hogy mi\u00e9rt m\u00e1szk\u00e1l ki-be az \u00fcrge az \u00e1ruh\u00e1zba. Annyira megszerettem, hogy egy kar\u00e1csonyra apuk\u00e1m vett is egy Sk\u00e1la K\u00f3p\u00e9 bab\u00e1t.\u201d (T\u00f3th Judit Gabriella)<\/span><\/span><\/em><\/span><\/p>\n<p class=\"western\" align=\"justify\"><span style=\"color: #800000;\"><em>\u201e<span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">Szinte bele\u00e9gett a mem\u00f3ri\u00e1mba Sass tan\u00e1r \u00far remeke. abban a korszakban formabont\u00f3 es kreat\u00edv alkot\u00e1sok voltak\u201d (Luk\u00e1cs Edina)<\/span><\/span><\/em><\/span><\/p>\n<p class=\"western\" align=\"justify\"><span style=\"color: #800000;\"><em>\u201e<span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">Be\u00e9gett a mem\u00f3ri\u00e1mba rendesen. Volt, hogy \u00e1lmomban a Skalak\u00f3\u00f3\u00f3\u00f3\u00f3p\u00e9\u00e9\u00e9\u00e9t \u00e9nekeltem p\u00e1r \u00e9ve!\u201d (Gauder M\u00e1rk)<\/span><\/span><\/em><\/span><\/p>\n<figure style=\"width: 483px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/fortepan.hu\/_photo\/display\/22500.jpg\" alt=\"\u0150rs vez\u00e9r tere.\" width=\"483\" height=\"660\" \/><figcaption class=\"wp-caption-text\">Az \u00faj Sk\u00e1la az \u0150rs vez\u00e9r ter\u00e9n\u00e9l 1982-ben (Magyar Rend\u0151r\/FORTEPAN)<\/figcaption><\/figure>\n<p class=\"western\" align=\"justify\"><span style=\"color: #800000;\"><em>\u201e<span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">\u00c9rdekes r\u00edmeit olyan hangon adta el\u0151, mintha h\u00e9liumot sz\u00edvott volna. Igaz\u00e1n sajn\u00e1lom, hogy ma m\u00e1r a t\u00e9v\u00e9ben nem l\u00e1thatjuk \u0151t. Jellegzetes mondata volt: <\/span><\/span><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">&#8222;\u00c9n vagyok a Sk\u00e1la K\u00f3p\u00e9, rekl\u00e1mom a Sk\u00e1la Coop-\u00e9, sz\u00edvem mindig a v\u00e1s\u00e1rl\u00f3k\u00e9.\u201d<\/span><\/span><\/em><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">\u00a0<b>(<a href=\"http:\/\/retrosztikus.blog.hu\/2010\/01\/03\/en_vagyok_a_skala_kope_1\">Forr\u00e1s<\/a>)<\/b><\/span><\/span><\/span><\/p>\n<\/blockquote>\n<p align=\"justify\"><div class='code-block code-block-1' style='text-align: center; margin: 13px auto;'>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- oldalhirdet\u00e9s -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7971303320192828\"\r\n     data-ad-slot=\"5518896799\"\r\n     data-ad-format=\"auto\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<\/p>\n<hr \/>\n<p align=\"justify\"><strong>Forr\u00e1sok<\/strong><\/p>\n<p class=\"western\" align=\"justify\">[1]\u00a0N\u00e9pszabads\u00e1g, 2007. augusztus 8. 2. o.<\/p>\n<p align=\"justify\">[2]\u00a0N\u00e9pszabads\u00e1g, 1984. \u00e1prilis 18. 12. o.<\/p>\n<p align=\"justify\">[3] Kritika, 1984. november 38. o.<\/p>\n<p align=\"justify\">[4]\u00a0K\u00e9pes Sport, 1988. m\u00e1rcius 1. 15. o.<\/p>\n<p align=\"justify\">[5]\u00a0N\u00e9pszabads\u00e1g, 1991. \u00e1prilis 4. 11. o.<\/p>\n<p align=\"justify\">[6]\u00a0N\u00e9pszava, 2007. augusztus 8. 1. o.<\/p>\n<p align=\"justify\">A nyit\u00f3k\u00e9pen a budai Sk\u00e1la a Bercs\u00e9nyi \u00fati parkol\u00f3 fel\u0151l, az 1976-os megnyit\u00e1skor. Urb\u00e1n Tam\u00e1s\/FORTEPAN<\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00f3th Eszter Zs\u00f3fia \u00c9n vagyok a Sk\u00e1la K\u00f3p\u00e9, sz\u00edvem a v\u00e1s\u00e1rl\u00f3k\u00e9! \u2013 a K\u00f3p\u00e9 a Sk\u00e1la Coop rekl\u00e1mfigur\u00e1ja volt. Demj\u00e1n S\u00e1ndor v\u00e1llalatbirodalm\u00e1nak rekl\u00e1mfigur\u00e1j\u00e1t Jaronics B\u00e9la, a Sk\u00e1la marketingese alkotta meg. A K\u00f3p\u00e9r\u00f3l k\u00e9sz\u00fclt rekl\u00e1mfilm Sas Istv\u00e1n rendez\u00e9s\u00e9ben 1981-ben a XI. rekl\u00e1mfilmfesztiv\u00e1lon 2. d\u00edjas lett. A zen\u00e9j\u00e9t Ruszn\u00e1k Iv\u00e1n szerezte. \u00dagy t\u0171nik, telital\u00e1lat volt a K\u00f3p\u00e9: ma is megdobogtatja sokak sz\u00edv\u00e9t, kellemes eml\u00e9keket h\u00edv el\u0151. A szocialista id\u0151szak korl\u00e1tozott rekl\u00e1mipar\u00e1ban is telital\u00e1lat.<\/p>\n","protected":false},"author":2,"featured_media":7989,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[1,197,6],"tags":[495,347,93],"class_list":["post-7988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-egyeb","category-kultura","category-kommunizmus","tag-kadar-kor","tag-kereskedelem","tag-magyarorszag"],"_links":{"self":[{"href":"https:\/\/ntf.hu\/index.php\/wp-json\/wp\/v2\/posts\/7988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ntf.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ntf.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ntf.hu\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ntf.hu\/index.php\/wp-json\/wp\/v2\/comments?post=7988"}],"version-history":[{"count":5,"href":"https:\/\/ntf.hu\/index.php\/wp-json\/wp\/v2\/posts\/7988\/revisions"}],"predecessor-version":[{"id":13550,"href":"https:\/\/ntf.hu\/index.php\/wp-json\/wp\/v2\/posts\/7988\/revisions\/13550"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ntf.hu\/index.php\/wp-json\/wp\/v2\/media\/7989"}],"wp:attachment":[{"href":"https:\/\/ntf.hu\/index.php\/wp-json\/wp\/v2\/media?parent=7988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ntf.hu\/index.php\/wp-json\/wp\/v2\/categories?post=7988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ntf.hu\/index.php\/wp-json\/wp\/v2\/tags?post=7988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}